Innocent Drinks UK

Innocent drinks  UK is one of the most succesful drinks companies in the world with a presence all over Europe.

Founded by 26 year old friends almost 10 years ago the company has grown in leaps and bounds.  Innocent secrets is its unique and innovative brand and company ethic. The company only produces fresh fruit drinks.

Co Founder  Richard was in Oxford University’s Said Business School giving tips to Idea Idol participants on keys to his success.

Thinking of a brand Key questions.

1. What is it?   Define your brand.
2. Who is it for?   Determine your target Market.
3. How will you make it?  Design and Production Processes.
4. Is it profitable?  Revenue Models.
5. How will you finance it?  Capital from savings,VC’s or Loans.

Company Objectives

1. Have a mission.
2. Sweat the big decisions
3. Its about people
4. Make money
5. Take care of details
6. Open up listen up